The Arts, A Market Economy, Quit Day Job?

Former Rykodisc label head and Loyola  University, New Orleans professor George Howard speaks in a 2007 Master Class at Loyola about the economic and business realities that aspiring musicians and businesspeople need to face in order to succeed in today’s music business. Topics include:

  • the economics of independence
  • how capitalism supports the arts
  • how technology is altering the economics of music distribution
  • the Long Tail & niche marketing
  • using the machinery of a capitalist economy to sell your music to people who want to buy it.

Included below is the 2nd clip from the full video from Artist House Click here to watch full video.